Experiential & Digital Design, 2026
Mountain Dew College Days was a winter event series designed to engage college students at Keystone, Park City, and Breckenridge ski resorts through a branded on-mountain experience. I led the creative development and production design for the program, creating a visual identity system and applying it across a wide range of deliverables—including environmental graphics, signage, premium merchandise, social assets, wayfinding, experiential activations, and a custom gear-check lounge.
The experience combined gear check, product sampling, giveaways, photo opportunities, and VIP perks to drive participation and deepen engagement with the Mountain Dew brand.
Key Visual Posters:
Social Content:
