Mettle Factory is a podcast platform built around stories of perseverance, grit, and human potential. Drawing from the concepts of fortitude and mettle, I developed a visual identity that reflects strength, resilience, and the relentless pursuit of excellence. The logo balances natural and legacy-inspired forms with a contemporary aesthetic, positioning Mettle Factory as a destination for high-performance storytelling and diverse voices.

This was a fun project to look back at the process and see how each option came to life, including the two versions which were approved and developed into the expanded system.