‘47 Brand x NASCAR
Event Branding, 2025
For the 2025 Daytona 500, I designed a custom fan photo experience for '47 Brand that brought the energy of race day to life. Inspired by classic NASCAR graphics, checkered-flag patterns, and Daytona's iconic racing culture, the photo wall served as a high-visibility engagement point where fans could capture and share branded memories from the event.
The design integrated '47 Brand and Daytona 500 event branding while creating a fun and immersive backdrop that encouraged participation, social sharing, and increased foot traffic to the activation space. The installation became a focal point of the fan experience, blending brand storytelling with interactive event engagement.
In addition to designing the photo wall graphics, I provided support to the broader production and execution of the activation footprint.
Event Branding, 2025
For the 2025 Daytona 500, I designed a custom fan photo experience for '47 Brand that brought the energy of race day to life. Inspired by classic NASCAR graphics, checkered-flag patterns, and Daytona's iconic racing culture, the photo wall served as a high-visibility engagement point where fans could capture and share branded memories from the event.
The design integrated '47 Brand and Daytona 500 event branding while creating a fun and immersive backdrop that encouraged participation, social sharing, and increased foot traffic to the activation space. The installation became a focal point of the fan experience, blending brand storytelling with interactive event engagement.
In addition to designing the photo wall graphics, I provided support to the broader production and execution of the activation footprint.
